In a shocking development, Congress's donation drive has hit a roadblock as the domain names donatefordesh.com and donatefordesh.org have been taken over, redirecting users to BJP's donation page and a right-wing news website.
It appears that Congress failed to secure the domains, allowing the BJP to swiftly acquire them. Users on platform X have reported that donatefordesh.com now redirects to OpIndia support, while donatefordesh.org leads to the BJP's donation website.
Notably, Congress President Mallikarjun Kharge had recently launched the 'Donate for Desh' crowdfunding campaign, aiming to garner support for the party ahead of the 2024 Lok Sabha polls. Kharge, who himself contributed Rs 1,38,000, expressed the campaign's commitment to upholding the rights of marginalized communities, combating inequalities, and opposing authoritarianism.
Kharge's post on platform X outlined the campaign's goals, emphasizing its dedication to becoming a strong opposition against the current government. The post encouraged supporters to visit donateinc.in to make their crucial contributions.
The redirection of the domains has added a new layer of intrigue to the political landscape, with the BJP benefiting from the redirect strategy. Meanwhile, Congress faces criticism for overlooking the importance of securing these digital assets.
The 'Donate for Desh' initiative draws inspiration from Mahatma Gandhi's historic 'Tilak Swaraj Kosh' of 1920-21, aiming to safeguard the values of the Indian Constitution and preserve the Congress party's illustrious 138-year history.
As this unexpected twist unfolds, political observers are closely monitoring the impact on both parties' online fundraising efforts, and questions arise about the broader implications for digital strategy in Indian politics.
