Chips, the quintessential snack companion to any occasion, are undergoing a transformation in India as PepsiCo India, the manufacturer of the popular Lay's brand, tests a new oil blend for its potato chips product. This move comes amidst growing concerns about the health risks associated with palm oil, a common ingredient in many chip brands.
"Palm oil, commonly used in food products, poses health and environmental risks due to its high saturated fat content and association with deforestation. Its consumption is linked to heart disease and habitat destruction, threatening wildlife and indigenous communities. Switching to healthier alternatives like sunflower oil is crucial for mitigating these concerns."
In response to these concerns, PepsiCo India is experimenting with a blend of sunflower oil and palmolein, aiming to offer consumers a healthier snacking option. A spokesperson for the brand emphasized PepsiCo's commitment to delivering high-quality and great-tasting products tailored to local preferences and market dynamics.
The spokesperson highlighted the importance of transparency in ingredient sourcing, stating that all ingredients are listed on Lay's products, empowering consumers to make informed choices. Last year, PepsiCo India began trials of the sunflower oil and palmolein blend in certain parts of its portfolio, setting a new standard in the Indian food industry.
It's worth noting that PepsiCo India is not completely replacing palm oil; rather, it is exploring alternatives for specific product lines. This move aligns with global trends, as the company's Lay's chips sold in the US already use 'heart-healthy' oils like sunflower, corn, and canola oil.
In addition to the oil blend trials, PepsiCo India is also focused on reducing the salt content in its snacks. By 2025, the company aims to lower the sodium content to below 1.3 mg per calorie, demonstrating its commitment to promoting healthier snacking choices.
The use of palm oil in packaged food products is widespread in India due to its cost-effectiveness compared to sunflower or soybean oil. However, PepsiCo India's initiative to test alternative oil blends reflects a broader shift towards healthier ingredients in the food industry.
As consumers become increasingly health-conscious, brands like Lay's are adapting to meet their evolving preferences. While Lay's classic salted chips remain one of the brand's most affordable products starting at Rs 10, PepsiCo India's trials signal a step in the right direction towards providing healthier snack options for Indian consumers.
